Tea Trends 2025: A Global and Thai Market Outlook for Tea Lovers

As we step into 2025, tea is more than just a beverage — it's a lifestyle, a wellness choice, and a cultural expression. This year, consumer behavior, tea categories, and industry innovations are reshaping the tea landscape worldwide. Whether you’re a tea connoisseur, a wellness seeker, or a mindful brand builder, here’s a closer look at the top trends in the tea world — globally and in Thailand.

Business & Market Trends: Global Growth and Thai Potential

Global Tea Market Continues to Expand

In 2025, the global tea market is valued at over USD 59.23 billion, driven by the rise of wellness awareness, demand for premium products, and a booming e-commerce ecosystem. Brands are introducing more diverse formats — functional blends, organic teas, and convenient RTD (Ready-to-Drink) offerings — to meet evolving consumer expectations.

Thailand’s Unique Advantage

Thailand stands out with its rich herbal heritage and high-quality tea cultivation, especially in the northern highlands. Organic farming, traditional processing, and cultural tea practices provide Thai tea brands a strong foundation for both domestic success and international growth.

Winning Strategies for Tea Brands in 2025

• Develop low-caffeine, health-focused offerings
• Build brand stories through social media and cultural relevance
• Create immersive tea experiences (e.g. tea ceremonies, themed tea houses)
• Use sustainable and compostable packaging
• Communicate values like transparency, fair trade, and organic sourcing

Consumer Trends: Tea as a Daily Ritual for Health and Balance

Functional & Wellness Teas on the Rise

Consumers seek teas that go beyond taste — they want benefits. This includes blends for digestion (turmeric ginger and black pepper), sleep (chamomile lavender), stress relief (peppermint) are also gaining momentum.

Social Media Fuels Curiosity

Platforms like TikTok and Instagram have made tea exciting again, especially among Gen Z. Matcha lattes, color-changing butterfly pea flower tea, and ceremonial teas are going viral. Consumers now enjoy brewing tea at home with an artistic flair.

Convenience & Sustainability Are Non-Negotiable

Cold brews, instant sachets, and portable tea sticks are in demand. Consumers care about where their tea comes from, who grows it, and how it’s packaged. Eco-conscious production and zero-waste packaging are strong selling points.

Top Tea Categories to Watch in 2025

Matcha  — The Calm Energy Superstar

Matcha remains a global favorite thanks to its combination of antioxidants, L-theanine, and low caffeine.

• Ideal for coffee-alternatives
• Popular in hot and iced lattes, desserts, and wellness drinks
• Growing interest in ceremonial-grade matcha for mindful consumption

Read more about matcha 

Oolong & Specialty Origin Teas

Oolong teas, especially single-origin varieties, appeal to experienced drinkers who enjoy depth and nuance.

• Light oxidation offers floral or fruity notes
• Heavily oxidized oolong yields a roasted, comforting profile
• Vintage pu-erh and terroir-driven teas (e.g. from Doi Mae Salong or Wuyi Mountains) are gaining premium status
• Collectors are increasingly interested in aged teas and small-batch lots

Herbal & Functional Teas

Naturally caffeine-free and packed with purpose, these blends are booming.

• Turmeric-ginger-black pepper : supports digestion and reduces inflammation
• Chamomile–lavender : promotes relaxation and better sleep
• Beal (matum)–peppermint : eases bloating, freshens breath, and calms the nerves
• Many brands now offer blends labeled “Detox,” “Immunity,” or “Beauty” to align with wellness goals
• These teas are enjoyed hot or iced, any time of day

Ready-to-Drink (RTD) & Innovative Formats

For modern lifestyles, tea must also be accessible.

• Cold brew teas, sparkling tea drinks, and functional tea shots are trending
• Tea powder sticks, compostable capsules, and “tea drops” are redefining convenience
• All while maintaining a low-sugar, preservative-free approach with natural ingredients

In Summary: Tea in 2025 Blends Wellness, Culture & Innovation

Tea in 2025 embodies health, mindfulness, and sustainability. Consumers want more than flavor — they want a story, a ritual, and a positive impact. Brands that preserve tradition while innovating for the future are thriving. Whether in a ceremonial setting or a quick daily sip, tea remains a powerful connector — to self, to community, and to nature.

Visit Us at Chaidim Tea House

If you're looking to experience premium, organically grown Thai tea carefully crafted and rooted in tradition — we invite you to visit us in the heart of Bangkok:

Chaidim Tea House Chai Dim Tea House
292/5 Trimit Road, Talat Noi Subdistrict, Samphanthawong District, Bangkok 10100
Open daily from 10:00 AM – 5:00 PM (Closed on Mondays)
Call 081-110-5655 for inquiries or reservations